-
Customer-centric Strategy for your Business
Customer-centric is the new buzzword for businesses, a stark change from how organizations operated in the early nineties. The way the organizations treat their customers can be a significant deciding factor for brand loyalty, customer acquisition, and even a positive brand image. According to Microsoft’s Global State of Customer Service survey, released in 2020, 90…
-
Crafting a Strategic Vision: Elevating Your Organization with Salesforce Excellence
As a Senior Salesforce Architect, your role is not just about designing technical solutions; it’s about orchestrating a symphony of innovation and efficiency. In the ever-evolving landscape of technology, a robust organizational strategy for Salesforce is not a luxury but a necessity. In this article, we’ll explore key elements of an effective Salesforce organizational strategy,…
-
An Insight into Master Data Management
Master data management (MDM) is a technology-enabled discipline in which business and IT work together to ensure uniformity, accuracy, stewardship, semantic consistency, and accountability of the enterprise’s official shared master data assets. Master data is the consistent and uniform set of identifiers and extended attributes that describe the enterprise’s core entities, including customers, prospects, citizens, suppliers, sites, hierarchies,…
-
Doing AppExchange Strategies the Right Way
Salesforce AppExchange is home to more than 5,000 solutions that allow you to extend the power of Salesforce. It is one of the largest business applications marketplace and apps available to solve customers’ specific problems. To give a context of how big is the Salesforce Appexchange, Some of the Apps are free, but the cost for…
-
Enterprise Architect Principles Examples
Whenever I think about IT architecture to any business challenge, I revisit Enterprise Architecture Principles to validate if the architecture fits into the boundary of Enterprise Architecture Principles. Enterprise Architect Principles define the rules across the business, information, technology, application, security, governance, etc., to enforce strict discipline and provide guidance on how IT resources can…